When it comes to Ecommerce marketing, the question of whether or not they should purchase web protection services is raised often. For smaller and newer e-commerce websites and brick and mortar companies alike, this line of thinking usually end up in deciding that such services are overkill – yet there are many steps owners can take to protect their brand’s online reputation; this article will outline 5 tips owners can take to protect the online reputation of their ecommerce store, which is integral to creating and building trust with customers.
- Control Your Website’s Search Engine Ranking With SEO
Search engine optimization (SEO) is a way of influencing the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines. SEO services differ from internet marketing in that the former is focused on improving rankings of a website or web page (on an Internet Search Engine such as Google) whereas the latter (also known as ‘direct traffic’) targets more sources across the web with paid advertising campaigns.
- Make Social Media a Priority
Be active in social media – this is very important not only for building relationships with visitors and potential customers but it’s also a way to have conversations about your brand without being too promotional as well as being able to detect when conversations are happening that may be negative about your brand. Post content of interest to your industry, but more importantly, engage with your audience and potential customers by answering questions they may have or discussing whatever it is they want to bring up.
- Get Reviews on Your Website
The importance of product reviews can’t be stressed enough for online stores – it’s a great way to provide social proof to visitors that products are of good quality and trustworthy, as people are more likely to buy from brands that have customer testimonials to their name. To go even further though, try incentivizing people with special discounts or giveaways in exchange for feedback so you can promote how good they are to their friends – this is a great way to get testimonials from powerful influencers as well!
- Keep an Eye on Your Reviews
As mentioned above, online reviews can be a huge boon or bust for brands depending on what it says about them, so even after you’ve started getting feedback and testimonials it’s important to keep tabs on what people have to say about you so you can stay ahead of any potential issues. Many companies nowadays use a combination of automated software along with customer service representatives who will monitor review sites, social media, and other places where visitors may leave comments about your brand in order to correct any mistakes quickly. When negative things are said, address them directly and publicly so people who may be on the fence about purchasing can see that you care about your customers. Possibly, utilize an online reputation fixer to make this process easier and more effective.
- Keep Your Brand Consistent Across All Platforms
A brand’s online presence needs to be cohesive across all platforms – if they’re different everywhere, it will confuse visitors which could lead to a loss of trust or brand recognition. Having one website with consistent branding, logos and colors are very important for building an image in the mind of potential customers (and search engines). Similarly, ensuring that social media profiles are consistent with their website as well as other sources like Google+, forums review sites helps separate your brand out from competitors.
Conclusion: Online reviews and feedback about a brand can be a good thing, but it’s important to stay vigilant and work hard to keep them positive as much as possible. Being active in social media and responding well when issues do arise is crucial for maintaining high ratings and protecting your company’s reputation. Keep this in mind for your eCommerce store if you want to enjoy success online!